The charges vary, depending on the country. Once a user loads money onto their account, they can call to any landline or mobile number. It allows users to make calls from the app to any phone number.
Probably the most requested fee-based feature is Viber Out. Game fans can invite their contacts to a team game. Similarly, Viber earns by providing options for gamers. And, users still have access to the basic library of free packs. The paid packs cost users about $2 in the Viber Sticker Market. There are free packs and paid packs of stickers. Any user can send stickers when they are chatting. Rakuten developed several sources for earnings. What channels does Rakuten use to earn a return on Viber? How Viber Makes Money Revenue from the mobile segment, as of March 2019, increased by 23.2% compared to the same period the previous year. Since that time Rakuten has established a new strategy to make money through different channels.ĭue to the fast user base growth, Rakuten reports a significant increase in revenue from the mobile segment in 2019. Given Rakuten’s solid experience in developing and promoting web products (Kobo, Pinterest, etc.), they most likely expect a return of funds in a few years.īefore the acquisition, Viber had revenue of about $1,5 million a year and over $29 million in net losses in 2013. What measures does Rakuten take to recoup its investment? How does Viber generate revenue? Is Viber Profitable? Read our article “ Viber vs WhatsApp – Which is better? ”. Viber is among the most popular instant messengers for mobile (iOS, Android) and desktop (Mac, Windows, Linux) devices. In 2017 Rakuten re-branded Viber’s name and logo. Since 2014 the number of unique Viber users has increased from 495 million (December 2014) to 1095 million (March 2019). So, the initial investments really paid off. They developed the app using private investments from themselves, and their friends and family members (about $20 million). 
Viber founders are Talmon Marco and Igor Magazinnik, who are businessmen from Tel Aviv, Israel. In 2013, Viber launched Viber Out for international calls.In 2012, Viber introduced a version for Android.In 2010, Viber was launched as a free VoIP (Voice over IP) app for iPhone.Here are several points of Viber history:
How then, does it make money? What are the sources of company income? Why is Viber Free? Viber provides free services to more than 1000 million users. Viber is a VoIP (Voice over IP) and messaging app that allows making calls and sending messages without charge to the user.
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